The problem: WBAI-99.5 FM in NYC, the radio station I work for, is a listener-sponsored, non-commercial radio station. In order to raise operating funds, we, like many other non-profit media outlets, hold on-air fund raisers wherein we give the listeners “thank-you gifts” as a reward for their donations. Some of those gifts are tickets to movies, plays, lectures, etc. The problem is that tickets are very perishable—if listeners don’t grab them by the event date, the tickets become worthless.
So how can we encourage more listeners to go to our website to buy tickets? One solution the station was able to use was the promo above I made. It was really fun to put this together. It took me less than an hour using Audacity, an open-source computer editing tool. Click on the grey triangle to hear the results.