I’m a magazine junkie, but unfortunately, for a variety of reasons, magazines are fast becoming a thing of the past. It’s a precarious business. And magic magazines historically have been even more precarious than most other categories of periodicals. It’s not unusual at all for a magic magazine, first announced with the boldest of intentions and good will at the beginning not to make it through even a year. The subsequent cancelling of subscriptions, unreturned money, late and missing issues are the stuff of legend and also often enduring acrimony in the magic world.
And yet new magic periodicals are announced all the time, and folks plunk down their dollars, hoping to get their latest magic fix in measured doses. But to a true magazine junkie, there’s nothing sweeter than pulling down a bound volume of ancient magic magazines from days past and thumbing through it. There’s a saying that if you want to hide the secret of a magic trick, write about it in a book. My corollary to that is if you want to fool the book readers, do something from a magazine. That’s where you’ll find your really obscure effects.
But the pleasure of reading the old magazines is not just to find another magic trick, but to get a sense of the smell and taste of the time, the ads, the news of who was playing in what theater, which dealers were pushing which effects, what the in-group gossip and backbiting was, but most gratifyingly, the imprint of the editor. Because really that is the most important factor in my enjoyment. I love a rag with a voice, an opinion, a personality, a sensibility, even if it’s not one I share with the editor.
Here is a list of five of my favorite classic magic magazines of the past, all of which can be found in bound volumes.
The Sphinx has had a long, long publication history. It ran from 1902-1953, quite a feat in a field where it’s often a wonder when a publication makes it to issue #2. I’ve written a series of posts about this magazine, but even that only scratches the surface in describing its wonderfulness. It is filled to the brim with great stage magic, photographs, and feature articles on famous magicians of the day. The complete print run costs thousands, but the entire number is available on CD for a ridiculously low price.
The Jinx was the newsletter started by Ted Annemann, which ran from 1934 to Annemann’s suicide in 1942. The magazine’s name was a play on its predecessor, The Sphinx. Annemann was a clever inventor of tricks who preferred subtlety over sleights: unlike The Sphinx which focused more on stage and apparatus magic, The Jinx was oriented more to close-up and parlor magic. The Jinx specialized in particular in mental magic, and the bible of mental magic, Annemann’s book Practical Mental Effects, was drawn from effects first printed in The Jinx. Annemann’s honest editorials in every issue managed to offend many, but his observations were often quite sharp.
The Phoenix, which ran from 1942 to 1954, was writer Bruce Elliott’s tribute to Ted Annemann’s The Jinx. In format it was much the same: a newsletter every two weeks or so with some featured tricks and then a column of observations by the editor. Elliott had more outside interests than Annemann, which gave it a bit of a more varied texture than The Jinx. There were lots of contributions from the great names of the day, including Paul Curry, Dai Vernon, Ed Marlo. Like Annemann’s periodical, Elliott’s taste ran to the kind of thing you could show to the boys after the poker game without too much practice. The first Phoenix volume was the first I ever bought from Tannen’s as a youngster, and it holds a special place in my affection. Elliott gave it up in 1954 after 300 issues, and it was succeeded by The New Phoenix for 100 issues with different editors. The magic content of the periodical remained high, but without Bruce Elliott’s savvy Back Room columns, I didn’t find it as enjoyable a read.
Hugard’s Magic Monthly had a run from 1943-1964, basically contemporaneous with the two Phoenix publications, but it had a very different flavor about it. The individual issues had a higher page count, and in its stride it had a number of regular columns and features by contributors in each issue. There were regular book reviews, listings of the latest stage shows, excerpts from books, and historical features. Although it was printed on newsprint like The Jinx and The Phoenix, and illustrated mainly by line drawings, it had a larger sense of worldliness than those two publications. Because Jean Hugard and Milbourne Christopher, the two main editors and often pseudonymous contributors, had extensive experience in stage magic and the world of show business, their magazine combined the more professional, international feel of The Sphinx with the magic clubbiness of the other two periodicals.
Apocalypse was a monthly magazine put out by Harry Lorayne from 1978 to 1997. Richard Kaufman, the current editor of Genii magazine, started it with Lorayne when he was a young man, but by its second year, Lorayne was the sole editor. The magazine featured close-up magic effects from the top magicians of the time, with many contributions from Lorayne himself in the field of card and coin magic. Lorayne was a tireless self-promoter and writer, and managed to get great material from his contributors. Lorayne also always provided yearly trick and author indices with each volume, a welcome addition, especially in a day and age before digital searches were possible. Harry famously would include his “Afterthoughts” to many effects including his own, which were short paragraphs of variations and additions to a given effect, sometimes useful, sometimes not. While there’s no doubt that Harry had (and still has in his 90s) a distinctive voice and take on magic, for many, including myself, his narcissism and pettiness make it hard to enjoy the more newsy items he reported on. Still, the magic contained within (check out all the great contributions by David Regal over the years) make this a nominee for desert island reading.
Some of my other past favorite periodicals were Karl Fulves’s publications: Chronicles, Pallbearer’s Review, and Epilogue, though they don’t have the voice or editorial content that the others mentioned above have. Another favorite of mine, too, is Steve Hobb’s more recent periodical Labyrinth. It, also, has little editorial content but contains lots of very clever card magic and sleights.
And, finally, if you don’t find something appealing here, you might take a look at this list of magic periodicals:
Magicpedia estimates there have been over a thousand different magic periodical publications since 1895. So magic magazine junkies take heart—you have plenty of choices to keep you busy for a very long time.
Yes, so many wonderful magazines, so little time. Thanks for the reminder of the treasures sitting in my office. Big fan of Mr. Fulves going way, way back.
So many wonderfull magazines, so little time.
Jack, the only one selection I’ve scratched my nose with,
intensely (😶), is the Apocalypse.
True, true; your evaluation of Harry,.
I always managed to let it slip under.
He provided a wealth of thought,.
and I liked his writing style(!),..very…’direct’.
Sometimes, his humour, as well.
Once he wrote: “I taught Richard Kaufmann to write.”
That impressed me(!). I find Richard Kaufmann to be a great writer.
So I asked Harry: “How does one ‘write’?”
He wrote back: “I don’t know. Just WRITE!”
I liked that. .(😊)
The other thing about Harry is:
he always,…always had the time,..took the time,..
to write me back.
I’ve heard this story from others, as well.
So,..I’ve managed to not notice Harry’s little..’little-nesses’
..and really enjoy his nice parts.
Inside, I believe he,..like all of us,
is a really good guy.
By the way,…another GREAT article!
Thanks so much for writing that about Harry. It made me very happy to hear that he took the time to write back to you and others. That does show character. Thanks.