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I’d like to recommend a magic blog to you: The Jerx. The Jerx, whose name and logo are a satirical tribute to Ted Annemann’s mentalism periodical, The Jinx (which in turn was a satirical tribute to the magic periodical, The Sphinx), is the reincarnation of the legendary Magic Circle Jerk blog that ran from 2003–2005. The main goal of the MCJ then was to bedevil and taunt the owners and staff of The Magic Cafe, a noble mission, good even onto itself. However, about three months ago, Andy, the one-named former proprietor of the MCJ, started a new daily magic blog, the aforementioned The Jerx. And even though once in a while it still ridicules The Magic Cafe, this time Andy has cast his net wider to include thinking deeply about what makes an audience enjoy a magic effect. It’s well worth reading every day.

In its new incarnation, The Jerx is still profane, funny, at times hopelessly adolescent, sexy, maybe at times sexist, and oh yes, more than occasionally tinged with genius.

The Jerx‘s operating assumption is that the single most important way for magicians to improve their magic is to focus on the audience’s experience; to this end Andy puts in a ridiculous (no, the correct!) amount of thought to scripting and performance. Andy’s descriptions of the elaborate set-ups he devotes to entertaining his friends and colleagues in everyday situations are downright inspiring, favoring effects that grow out of the organic relationships already present. If reading the description of his Borrowed Money Teleported to Paris effect doesn’t move you to scrap everything you’re doing in magic and start all over, then maybe you should apply to be a Grammar Host at The Magic Cafe. (And, no, I’m not going to link to that post. Dig and find it yourself, it’s worth the effort.)

What I like about Andy’s work especially is that he goes back and forth between theory and practical experiments to see if a proposed theory holds water. He experiments to see which of several hypotheses work out best for him in his world. By this method, he has found a fascinating corollary to the Whit Haydn theory of magic—that theory which states that the best magic is when the audience confronts the experience of the insoluble dilemma: There’s no such thing as magic / There’s no other answer to explain what just happened.

Andy, in one of his recent posts, provides a very nice extension of that theory. You should read the whole post, but the essence of it is this: A successful effect according to Haydn is one that puts an audience member onto the horns of that dilemma and provides no escape. But a big problem that Andy addresses is that spectators will try to dislodge themselves from those horns one way or another. If you give them no possibility of a method, they give up and surrender, falling on one side of the dilemma—which is okay, but not as good as keeping them dangling. If, on the other hand, you give them a believable implied method, even if its wrong, they’ll take comfort in that, and again dislodge themselves from those horns. But the most diabolical strategy is to give an implied method that on quick audience reflection cannot be true. It’s as if

“you’re in a sealed room with a little tiny door the size of a cereal box. You’re trapped, but there’s this thing that beckons you as if it’s an exit. Your rational mind knows it’s not. You know you’ll never fit through it, but you can’t help but keep returning to it and shoving a hand or a leg out and seeing if maybe there’s some way to work your way through. Rationally, you know it’s not the way out, but it’s the only thing that even suggests a way out, so your mind keeps returning to it.

And this is where Mr. Haydn and Andy would like their audiences to end up—endlessly going over each part of the trick over and over again, to take home and re-tell later to their friends and family. The most effective magic, in this view, is the magic that gives the spectator’s brain no rest.

You can read a lot of fancy books about magic detailing the latest tricks and the newest micro-variation of Triumph and Ambitious Card, but if doing and thinking about informal magic is something you enjoy, and you like starting each day with a laugh, The Jerx is required daily reading.